To keep the lights on in these hyper-competitive times — startups need to become too hard to ignore

<aside> 👋🏾 Do you feel directionless or alone when trying to figure out and execute on pivotal strategic objectives? You might need an embedded Fractional CBO to help you eliminate the uncertainty and drive growth.

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Dear founder,

what are the biggest challenges you’ve faced in your efforts to keep the lights on?

• Frustrated that our business message doesn’t get investors and customers excited about us

• Aware of the benefits of building a founder brand but don’t know where to start or how to start building one

• Stuck working on the day-to-day ops of my business which is making it hard to focus on continuously communicating our vision and story

• Worried that my team’s actions are not aligned with pivotal strategic objectives that drive team-wide alignment and synchronized action

What to expect

**As an embedded fractional CBO on your team, I directly support the founder/CEO/Partner or the CMO/VP of Marketing in their efforts to build a more strategic brand.

These are the areas I focus on:**

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