We live in a narrative-driven world — groundbreaking ideas don’t win, compelling narratives do

For founders to win the battle for attention, they need to shift their message from product to enabler and from tech to human

You are not the only one pitching the next big thing. The competition for capital just got heated up as the barriers to competition are collapsing fast as technology and information become more organized and accessible, thereby lowering these barriers to entry for every market. Globalization is accelerating the supply and distribution of cheaper products and services.

Today's competitive capital-market will require you to have more than a groundbreaking product or idea, but also a clear and compelling narrative that investors will find convincing and worthy.

I help founders translate their message from product to enabler and from tech to human so they can align and connect with their investors

THE INVESTMENT NARRATIVE PROCESS WAS DESIGNED FROM 2 KEY INSIGHTS BASED ON CONVERSATIONS WITH INVESTORS

• Founders don’t realise they are a part of the pitch
• Founders get lost in the sea of pitches as they do not clearly articulate what makes them different from other opportunities

3 PILLARS OF A COMPELLING INVESTMENT NARRATIVE

• An Investible Opportunity
• A Differentiated Strategy
• And ‘YOU’ (your Founder Brand)